commercial voiceover

what is commercial voiceover?

The main purpose of a commercial voiceover is to promote a product or service, influencing the audience in the process. Many different types of commercials exist, and they can be broadcast on a variety of platforms such as radio, television, podcasts, on the internet, and even on smartphone apps. Almost every industry takes advantage of commercial voiceover in their advertisements. Whether it’s a household product, a restaurant, or a new film being released; there’s likely a voiceover in the advertisement.

While a commercial narration might only last 15-60 seconds or so, the preparation for that voiceover work may take much longer. In truth, choosing the appropriate voice actor for the job takes careful thought and planning. In addition, the script itself is extremely important, requiring the utmost thought and care to ensure the copy is targeting the right audience and promoting the product or service correctly.

choosing the right voice for your ad

The right voice for your ad can sometimes be difficult to find. But, once you find that perfect voice, you’ll know all of your effort was worth it. The right voice can, in some cases, become the voice for your entire brand. With compelling narration and effective storytelling, your brand can become extremely memorable and familiar in the eyes (and ears) of the customer.

The voice you choose needs to be relatable and trustworthy. People trust voices that remind them of themselves, which is likely why the believable and conversational reads you often hear these days are so popular. It’s also important to consider age, gender, and accent when choosing voice talent to further establish trust and familiarity with your customer base.

Need an american male voice for your commercial?

Trevor O’Hare has voiced projects for Fortune 500 companies, as well as mom and pop shops. He has over twenty years of professional recording experience, and is ready to narrate your upcoming commercial voiceover projects. Listen to his commercial samples today, or reach out directly for a custom audition sample and quote today.