Automotive voiceover
A dealer spot has to move metal this weekend. I give it the pace and energy that gets a listener to the lot, with every store tag and price change recorded to match, so one spot covers the whole region. Files are back within 48 hours, 24 on rush.
From $75. Priced by script length and usage, with broadcast licensing added in checkout only when you need it.

Automotive voiceover: what I record
- Dealership spots
Radio and TV ads packed with offers and disclaimers, delivered at multiple pacing options so your editor never waits on a pickup.
- Manufacturer campaigns
Longer, more cinematic reads for national brand launches, from gritty and authoritative to warm and family-friendly.
- Digital and walkarounds
YouTube pre-roll, social ads, and vehicle walkaround narration that sounds like a conversation, not a spec sheet.
- Rush turnaround
48-hour delivery is standard, with a guaranteed 24-hour rush when a sales event can't wait.
Every booking includes
- Broadcast-ready WAV and MP3 files
- Multiple takes and alternate reads
- Fixes for errors on my side at no extra cost
- 48-hour delivery, 24-hour rush available
- Source-Connect, Zoom, or Google Meet for live-directed sessions ($100 add-on)
Recorded in a treated home studio in Orlando on a Sennheiser MKH416 and Apollo Twin, broadcast spec out of the box.
Formats and read styles
Dealer spots run :30 and :60 on radio and TV, with prices, offers, and a disclaimer packed into tight timing. They get energy and pace. Manufacturer and tier-2 ads take a longer, more cinematic read, from gritty and authoritative to warm and family-friendly. Service department promos need a friendly, plain read for oil changes, tire deals, and seasonal specials. EV and launch content calls for a calm, modern tone that walks a buyer through a new model. Digital pre-roll, social ads, and walkarounds sit closer to conversation. Tell me where the spot will run and who it needs to reach, and I'll match the read to it.
What you get back
Every spot comes back as broadcast-ready WAV and MP3 files. I record multiple takes and alternate reads, including more than one pace on dealer spots, so your editor can hit the timing without asking for a pickup. Tags and versions are $50 each. A tag is the short line at the end, like a store name or a weekend offer. A version is the same spot with an alternate line, such as a new price or end date, or a shorter cutdown. Both are recorded with your main read, so they match. Each file is named for the spot, the version, and the take, so every store's ending stays easy to find. Fixes for errors on my side cost nothing extra, and script changes after recording are quoted by scope.
How licensing works for a dealer spot
Broadcast licensing is added only when a spot runs on paid media: TV, radio, or paid placement online. A spot on your own website or social pages needs none. Licensing runs from $150 to $6,000, set by how long the spot runs and how wide the market is. Terms go from one month to one year. Markets go from local to regional, national, and global. A local dealer spot sits at the low end, and a one-month local run is $150. You pick the term and market in checkout, and the total shows before you pay.
Common questions
How much does an automotive voiceover cost?
The read is $0.40 a word for the first 500 words and $0.25 a word after that, with a $75 minimum. Most :30 and :60 dealer scripts land at the minimum. Broadcast licensing is added only for paid media.
Do I need a broadcast license for a dealer ad?
Only if the spot runs on paid media, such as TV, radio or paid placement online. Licensing runs from $150 to $6,000 by term and market, and local spots sit at the low end.
How fast can you deliver a sales event spot?
Scripts up to 1,500 words are delivered within 48 hours. Rush adds 50% and guarantees 24 hours, or the rush fee is refunded. The clock runs Monday to Friday from your final script.
Can you record tags for several dealers?
Yes. Tags and versions are $50 each, recorded with the main read, so every store gets its own name, offer or end date in a voice that matches the spot.
Can my agency direct the session live?
Yes. A live directed session is $100. I connect over Source-Connect, Zoom or Google Meet, so you can give notes on each take while I record.
Other categories
Get your spot on the air
Delivered within 48 hours, with a guaranteed 24-hour rush for time-sensitive ads.